Forerunner Ventures invests in high-growth, privately-held, branded consumer companies. Within this category, the firm's primary focus is on the following segments: 1) Off-line meets On-Line Commerce; 2) E/Social/Mobile Commerce; 3) Internet Marketplaces/Communities; and 4) Tools/Services that propel #1, #2 and #3. The firm focuses on investing in seed stage and Series A offerings. The firm's typical initial investment in a company is $250-500K, with the goal to increase its position in top performing companies through follow on rounds. Forerunner's preference is to partner with companies based in the Bay Area. The firm also considers New York and Los Angeles. When the company is not based in the Bay Area, Forerunner much prefers to invest alongside an active local investor.